|Speedway name change a good idea|
|Article Launched:07/30/2007 12:00:00 AM PDT|
On the whole, changing the name of Cherry Avenue in Fontana to Speedway Boulevard is a good idea.
Sure, there would be some inconvenience and minor expense for those who live or run businesses on the street, but the long-term benefit to businesses and the greater community would outweigh those short-term problems.
The change would raise the profile of California Speedway, which is pursuing the name change, and make it a bit easier for out-of-towners to find the race track from the 10 and 210 freeways.
It could provide a bigger boost to businesses along the street, especially auto-related businesses that would gain higher awareness through the Speedway branding that would become part of their correspondence and advertising campaigns.
The speedway is the centerpiece of redevelopment efforts in the area, so it makes sense for nearby businesses - those that are on the street now and those that will open there in the future - to capitalize on their proximity to the Southern California and national landmark.
Admittedly, the change will be a hassle for residents who live on Cherry Avenue because they will have to make changes to their driver's licenses and their personal checks and notify those who correspond with them by mail. And for Cherry Avenue businesses that don't have a retail aspect on the premises, there's not much upside to counter the expense of changing stationary and business cards.
Even for them, though, there could be ancillary benefits in terms of better services and facilities if the name change would help spur the tax base through redevelopment, as Fontana Mayor Mark Nuaimi and San Bernardino County Supervisors Chairman Paul Biane think it might.
California Speedway has sent letters to its neighbors asking for their support for the new name. If there appears to be broad support, the track could ask the city and county to make the name change. After that, opposition from more than half the affected property owners would kill the idea, so those who are against it will have their chance to be heard.
We hope that most of the speedway's neighbors will see the value in changing Cherry Avenue to Speedway Boulevard.
Wednesday, August 01, 2007
Speedway Name Change a Good Idea,
BS Ranch Perspective
The change of the name from Cherry Ave. to Speedway Ave. I believe is a rotten Idea! Here's Why! There is just to much history to Cherry have, since that was the Street that Kaiser Main Offices was located on, and they had many shipping and Receiving that was done on that Ave. Back when Kaiser Steele was in full operation there was a great many people that Worked/Lived here in Fontana, Rialto, Ranchio Cucamonga, and verious areas. They sweated to know that street and worked hard on that street there was many businesses that were supported on the Cherry Ave by the Men & Woman of Kaiser Steele.
By Changing Cherry Avenue's Name you are in fact changing the history of the poeple that lived in the city of Fontana and gave that street history in their lives. The people that died due to accidents on Cherry Ave., That suddenly cannnot change the reports, in their family histories, just because the city has a "Raceway" address on that street, that their family member had passed, in an accident!!
Cherry Ave, is the Ave that the Kaiser Steele worker's Made a life, and Retirement, when the Sad Pink Slip's were passed out to the employee's of Kaiser Steele, then they were wondering what or where their next paycheck was going to come from and they pulled up their boot straps and went to work at what ever the work that they could find! Building the Inland Empire into one of the largest employment area's of Southern California.
I am starting to get it now, the Fontana, City Council isn't one to consider the families of their own city, But they are considering the people that are traveling to the "California Speedway" from all over to see the Races, and cannot find Cherry Ave, so they want to change the name from Cherry Ave. to "Speedway Avenue" so that the Mental Giants can find "California Speedway" Easy!!
So, Lets forget the heritage that made Cherry Avenue, what it has become! The City Council, and the County Supervisiors of the County can suddenly Erase the name of a street so that the next genrations of families that read the reports about their families have to do homework to figure out what & where their family members passed and where certain things happend. when it did.
I still say it is the County Supervisor's and the Fontana City Council that are working together to assist the poeple that really need the help, in finding the place that they are in ghe most help finding!! The people that were constantly lost trying to find "Cherry Ave" can now find the Track Easiely with "Speedway Avenue" WOW, what mental giant needs to figure out what and where they haveto go for the Speedway's Parking lot!!
Myself, The people here at the BS Ranch cannot find or beleive that the County of San Bernardino, & The City Council of Fontana would change the name of a City Street such as Cherry Ave.. After all Cherry Ave, has been Cherry Ave since it opened, after it was constructed. When a Ship is constructed and Christened with a name, that name stays with a Ship until that ship is burnedinto scrap, or it is Dismantled. It is beleived that when a boat changes the name that it was Christened with, it is bad luck, not only for the ship, but the people that sail upon her!! There is rumor that the Titanic was Going to be Christened with another name, however they decided to change the name after it was finished and well, we know the rest fo the story concerning the Titanic....